Harris has failed to articulate what she stands for, continuing to simply emphasize that she’s not Trump. That is likely to be insufficient. Additionally, she’s running on a similar message framework to Joe Biden in 2020—the “safe hands” model. This approach is likely to be ineffective, as voters are seeking change rather than status quo safety. Early voting returns have heavily favored Trump, and she will need to address that quickly if she wants to put this race back into play.
John Thomas is a cofounder & Managing Partner at Nestpoint Group. He also serves as a communications and political strategists for the Republican party and Trump campaign.