Food is our most essential commodity and a huge growth market. Lifestyles and diets are changing prompting manufacturers from Kellogg to Kraft-Heinz to experiment with new cultivation techniques and ingredients. At the same time, consumers want it all: Taste, convenience, low cost and, increasingly, the knowledge that their food is sustainable. These trends are leading to exciting new markets. There are challenges too with global population growth, diminishing natural resources and climate change all threatening food supply. In this podcast, J.P. Morgan Research examines the trends shaping the future of our food.
This podcast was recorded on September 30, 2019.
This communication is provided for information purposes only. Please read the related report at https://www.jpmorgan.com/global/research/global-food-security for more information including important disclosures.
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